Top 5 Treble Hook Brands for OEM Fishing Lures

A General Guide to Top 5 Treble Hook Brands for OEM Fishing Lures and How to Choose the Best Treble Hooks for Your Lure Projects.
In fishing lure OEM/ODM projects, treble hooks are the most important hardware, the hook selection determines the final fishing experience and catch rate of fishing lures, a suitable hook selection will earn you half the success in new lure projects. In the global treble hook market, there are many outstanding hook brands, how to select the suitable brands for your project, here is a general guide.

1. VMC Treble Hooks
The French VMC hook brand is an old family-owned brand with a hundred-year history and belongs to the Rapala VMC Group. It originated and is headquartered in Morvillars France, the global leader brand of treble hooks and original hooks of major European and North American fishing lure brands, such as RAPALA, STORM, SALMO.

Core Material and Exclusive Process
- Vanadium, the landmark wire material of VMC, is lightweight and 25% stronger, excellent penetration and resistance to opening.
- Cone Cut, exclusive chemically sharpened point technology, brings effortless penetration.
- Technical Locking Curve, optimized hook-gap curve, securing the catch rate.
- Major coatings: Coastal PTFE, flagship saltwater coating; Black Nickel, major freshwater black matte coating; Bright Tin, heavy big-game coating; UV colorful coatings, increasing the sight attraction to fish.
Main Characteristics
- Original hook tuning for major European and North American hard lures, high consistency in hook length, opening, weight, and controlled swimming actions.
- High brand recognition in the North American bass fishing market, has a high confidence level among the North American bass fishing communities and competitive players.
- Higher cost and slow delivery
Matched Fishing Lures
- All series of crankbaits.
- Floating/sinking minnows, jerkbaits.
- Topwater popper, pencil lures.
- The North American bass fishing lures.
- Inshore seabass, grouper fishing lures.

2. MUSTAD Treble Hooks
The Norwegian tough treble hook brand, one of the oldest fishing hook brands in the world, one out of every four fishhooks in the world comes from Mustad. Its hooks are aimed at a hardcore approach that prioritizes violent pulling and fish locking.

Core Material and Exclusive Process
- Nor-Tempered, the high-carbon alloy steel tempered under stable temperature, offers high hook strength and opening resistance, but with thicker wire and higher weight.
- Opti-Angle, a chemical sharpening technology, removes less metal from the point, achieving sharpness while keeping high strength.
- JawLok, a special locking design on the internal hook gap, secures the catch rate.
- Major coatings: Duratin, the classic tin-based saltwater coating, the first choice for offshore and ocean fishing; NP Black Nickel, for both freshwater and saltwater; DuraSteel, an economical anti-rust model, mainly for freshwater.
Main Characteristics
- Sufficient reserved pulling strength and fish-locking ability, highly recognized by European and South American anglers.
- Full series of strength times from 1X to 6X, suitable for big-game fishing.
- Mature Duratin saltwater coating, verified by long-term commercial sea fishing.
- Thicker wire diameter and higher weight than the same-number hooks, will affect the swimming action of smaller minnow lures.
- Not suitable for finesse fishing.
- Higher cost and slow delivery.
Matched Fishing Lures
- Heavy-weight shore cast metal jigs.
- Large-size sinking pencil and long-cast VIB lures.
- Offshore/ocean fishing plugs, topwater baits.
- Specialized dogfish, garpike, seawolf fishing lures.
- European and South American market lures.

3. BKK Treble Hooks
The BKK brand is a leading Chinese fishing hook brand originating in the middle of China with 160 years of hook-making history. The company was officially established in 1997, headquartered in Shanghai, has branch offices in Japan, North America, and Australia. It’s the leader company in Chinese fishing hook industry, also the first Chinese hook brand entered into Japan market. It’s a major supplier of treble hooks to the global fishing lure market, with bulk and stable supply, balanced performance and cost, and flexible customization. The first choice for a new lure project.

Core Material and Exclusive Process
- BKK-81WV Diamond, high-carbon steel wire, chemically sharpened points, high strength and elasticity.
- HG Hand Ground, triangle sword blade hook point, strong penetration, wear resistance.
- Major coatings: NP Ultra-Antirust, flagship saltwater coating; PTFE, suitable for both freshwater and saltwater; Black Nickel, mainly for freshwater, lower cost; Bright Tin, mainly for heavy big-game sea fishing.
Main Characteristics
- Customization-friendly, stable bulk supply, balanced performance and cost, flexible customization.
- Full series of specifications, from 10# to 6/0, 1X to 6X strength.
- Automated production, high consistency in hook specifications, friendly to small VIB and pencil lures.
- Strong cost advantages, much lower cost than first-class brands.
- The upper limit of the hook sharpness and wire material is not suitable for heavy ocean fishing.
Matched Fishing Lures
- Offshore, inshore metal jigs, metal VIB.
- Sinking pencil, crankbait, minnow, popper lures.
- Freshwater fishing, nearshore seabass fishing.
- Global fishing lure market.

4. OWNER Treble Hooks
The Japanese hooks brand found in 1955, stands for the highest level of Japanese lure hooks, the original hook brand of MEGABASS, DUO, JACKALL fishing lures, enjoys the highest reputation among big-game sea fishing communities and Japanese competitive players. The OWNER brand is the benchmark of high-end Japanese hooks in both penetration and strength, it pursues balanced long-lasting sharpness and steel toughness, it’s the first choice for high-end custom lures and sea fishing lures.

Core Material and Exclusive Process
- Zo-Wire, a special steel wire allows thinner wire with the same strength, long-lasting sharpness, superior penetration, lightweight, and better action.
- Super Needle Point, a slender and sharp needle-like hook point, focuses on fast penetration.
- Major coatings: Black Chrome, classic freshwater and nearshore coating, has better rust resistance than normal black nickel coating; Magic Fuso, PTFE smooth coating, low friction, fast penetration, suitable for light bites; Vacuum Tinned, heavy sea fishing coating, superior rust resistance.
Main Characteristics
- Top hook point performance, strong penetration, recognized by JDM lure players.
- Balanced hook wire toughness, not easy to chip or open, from freshwater competition to ocean big-game fishing.
- Original hook brands for top Japanese lure brands: MEGABASS, DUO, JACKALL.
- The Vacuum Tinned and Magic Fuso coatings are verified by long-term sea fishing, high reliability.
- Higher cost, slow delivery.
Matched Fishing Lures
- Japanese-style high-end minnow, jerkbait, and popper lures.
- Large-size sea fishing pencil, GT popper lures.
- Nearshore/Ocean fishing metal jigs.
- Japanese fishing lure market and high-end custom lures.

5. GAMAKATSU Treble Hooks
A leading Japanese fishing hook brand established in 1955, the benchmark brand of Japanese competition bass fishing, focusing on lightweight design, sharpness, and fish stickiness, suitable for finesse fishing. The first choice for JDM finesse fishing and high-pressure light-bite bass fishing. It’s the original hook brand of many Japanese shallow-diving minnows and jerkbaits.

Core Material and Exclusive Process
- TGW Tournament Grade Wire, much thinner, stronger than the standard wire, the lightest one compared with wires of the same number.
- Conical Needle Point, continuous conical grinding for a needle point and sticky sharp, suitable for pressure fishing.
- Hypershield coating, low friction and smooth penetration, while maintaining corrosion resistance, suitable for both freshwater and saltwater fishing.
Main Characteristics
- The lightest weight among hooks of the same number, small influence on the center of gravity and swimming action.
- Sticky hook point, suitable for pressure light-bite fishing.
- Optimized hook gap curvature for better hooking performance and easier penetration.
- JDM-style finesse fishing.
- Lower pulling strength, easy opening for heavy fishing.
- High cost and slow delivery.
Matched Fishing Lures
- Shallow-water minnows, slim jerkbaits, small crankbaits.
- Finesse fishing hard lures, pressure bass fishing lures.
- JDM lure market, high-end lures with extreme swimming action control.
- Not suitable for shore-cast big metal jigs, heavy VIB, GT popper, ocean fishing and heavy fishing lures.
Conclusion
The brands above are all world-top hook brands with a long history and high recognition in the global fishing industry. They are all outstanding and premium quality, but have different market segmentations. The lure developers can choose the most suitable hooks for their projects based on the different lure types and focus points. It’s suggested to choose 2 or 3 hook models for a lure project, to match the swimming action tuning.
At Minson Lure, clients can choose the hook brands in a lure OEM project, and choose the other hardware as well. Besides the top-level coating process and selectable hardware, Minson is committed to tuning the swimming action to meet target requirements and will work as your most reliable partner in the fishing lure industry.
If you are looking for a lure OEM/ODM solution, Minson Lure team would stand by for your demands anytime. Contact us today for a free consultation.


