About Us

Company Profile
MINSON LURE is a professional manufacturer of fishing lure baits, founded by a former senior engineer from RAPALA’s Shenzhen OEM factory. The company has over 15 years of experience in R&D, manufacturing, and customization of fishing lures, especially focusing on hard baits and metal baits, covering the range of minnow, pencil, crankbait, popper, VIB, metal jig, spinnerbait, spoon, swimbait, ice fishing, and relevant lure accessories.
As an expert fishing lure supplier, MINSON has strong R&D capability and over 200 existing lure models, which are suitable for freshwater, saltwater, inshore, offshore, rock fishing, and various fishing scenarios. Meanwhile, the company offers comprehensive lure bait OEM/ODM services, sample reverse engineering, and original design, from concepting to mass production, helping clients launch their lure brands rapidly.
The company has a 5,000 m2 modern factory area, 8 standardized production lines, and 50 skilled employees, and can produce 3,000 pieces of lure baits. Upholds strict quality standards, from raw material inspection to the production process and final product inspection, to ensure stable swimming action, durable coatings, and outstanding performance. Currently has exported lure products to USA, Australia, Russia, Japan, Korea, over 20 countries, enjoy a good reputation in the global market.
As an expert fishing lure supplier, MINSON has strong R&D capability and over 200 existing lure models, which are suitable for freshwater, saltwater, inshore, offshore, rock fishing, and various fishing scenarios. Meanwhile, the company offers comprehensive lure bait OEM/ODM services, sample reverse engineering, and original design, from concepting to mass production, helping clients launch their lure brands rapidly.
The company has a 5,000 m2 modern factory area, 8 standardized production lines, and 50 skilled employees, and can produce 3,000 pieces of lure baits. Upholds strict quality standards, from raw material inspection to the production process and final product inspection, to ensure stable swimming action, durable coatings, and outstanding performance. Currently has exported lure products to USA, Australia, Russia, Japan, Korea, over 20 countries, enjoy a good reputation in the global market.
Company ValueCustomer’s Success is Our Success
Fast Reaction
Respond to customers’ demands rapidly to be the pioneer in the industry.
Open Mind
Keep minds open, keep sustainable innovation, embrace changes.
Eco-Friendly
Save energy, protect environment, make sustainable development.
Global Vision
Based in China, serving the globe, constantly creating satisfaction.
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